Alphard Golf Inc

Americas

Alphard Golf Inc

How Alphard Golf Streamlined E-Commerce, 3PL, and Fulfillment Using ERPNext to Enable Scalable Growth

About

Alphard Golf Inc

Alphard Golf is a US-based company known for designing cutting-edge golf mobility products like the Club Booster and eWheels systems, which convert manual push carts into electric remote-controlled caddies. Their products are sold through their own E-Commerce Store as well as through major US retailers via SPS Commerce (EDI). With a growing footprint and distributed fulfillment centers, Alphard needed a scalable, flexible ERP to unify operations and a single source of truth.

Apps implemented

ERPNext

Industry

E-commerce

modules implemented

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Why ERPNext over SAP B1 / Oracle

100% FOSS

Customizable

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Challenges

Alphard Golf sells Direct to Consumers via Shopify and to Wholesale Customers including Worldwide Golf, Dicks Sporting Goods and Scheels via SPS Commerce, but had no centralised system to manage and process these orders efficiently. Manual handling was prone to errors and delays. Even custom API integrations built were not serving the purpose in the absence of an Admin panel to view what is getting synced where.
In order to cater to the wide geography of the US, they partnered with multiple third-party logistics (3PL) providers using Extensiv’s WMS. No out-of-the-box integration was available to use; therefore, Alphard Golf decided to develop their own API integrations using JavaScript. However, the standalone API integration was becoming difficult to manage as it increased the dependency on the developer who developed the integration.
Without an automated inventory update mechanism between Extensiv and Shopify, stock inaccuracies led to overselling or missed opportunities.
Orders were routed to fulfilment centres through Shopify’s Routing Logic, which did not consider the proximity of the fulfilment centre to the shipping address. This led to higher shipping costs as the distance to the shipping address was not considered.
Alphard sought a long-term ERP solution that gave them control over the codebase. Custom code lacked maintainability. Off-the-shelf ERPs were not customizable enough and posed a risk of vendor lock-in.

Benefits

Orders from Shopify and SPS Commerce now automatically flow into ERPNext as Sales Orders, eliminating manual intervention and reducing errors.
Sales Orders in ERPNext are synced to Extensiv’s WMS, and once shipped, shipment and tracking details automatically generate Delivery Notes and Sales Invoices in ERPNext, update tracking number to the source Marketplace via API Integration, ensuring end-to-end automation.
Inventory levels from all 3PL warehouses are synced back from Extensiv to ERPNext and Shopify, ensuring stock accuracy across platforms and preventing overselling or missed opportunities.
A Google Maps API–based routing logic was built to determine the nearest warehouse for fulfilment based on customer location and available inventory. This intelligent routing has significantly reduced shipping costs and delivery times.
With ERPNext, Alphard now owns its ERP infrastructure and code, avoiding vendor lock-in while gaining the flexibility to build and customise features as needed.

Impact

Successful on-time ERPNext go-live

Increased sales order to cash

Increased inventory turnover

Alphard Golf now runs a fully automated order-to-cash process, capable of handling increasing volumes without proportional increases in headcount or manual workload.
The smart order routing engine has led to noticeable cost savings by shipping from the closest possible warehouse, optimising logistics and reducing delivery times.
Faster order processing, accurate inventory display, and timely deliveries have enhanced the end-customer experience across direct and retail channels.
By choosing ERPNext, Alphard has full control over its digital infrastructure, enabling it to adapt and innovate without depending on proprietary platforms.
With a robust ERP backbone, Alphard is now better positioned to expand to new markets, including Europe and Australia, onboard additional sales channels, including Amazon, and scale operations confidently.

As our business grew across multiple channels and fulfilment centres, we needed a system that could bring everything together. From Shopify and EDI orders to 3PL fulfilment and invoicing, without being tied down by the limitations of traditional SaaS ERPs. ERPNext gave us the flexibility and control we were looking for, and UnifyXperts made it all happen. Their deep expertise in e-commerce integrations and ERP workflows helped us automate our entire order-to-cash process, implement intelligent order routing, and maintain real-time inventory sync across platforms. What we now have is a unified, streamlined system that not only meets today’s needs but also sets us up for scalable growth in the future. We’re confident we’ve made the right choice with ERPNext and UnifyXperts as our long-term technology partner

Jonathan Wong

Operation and Project Manager

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